The Factors to Check Before Joining a Digital Marketing Institute

12 October 2020

The Factors to Check Before Joining a Digital Marketing Institute

To handle a digital marketing campaign all by yourself irrespective of your goals, you should attain the necessary practical skills to accomplish the same. A successful digital marketing professional is a mix of theoretical knowledge and hours of practical training. In short, digital marketing is not a subject that you can grasp by learning the theory alone. “If any institute promises you to transform yourself into a successful digital marketer by just providing books, pdf files or even recorded sessions, they are just trying to make money out of you”, says the acclaimed digital marketer and trainer Jitto Jose – the CEO of Internet Leads Training, Kochi. There are certain prerequisites that you need to check before joining a digital marketing institute. And they are listed below.

Check the history and the background – Understand the background and the history of the institute. Conduct a thorough scrutiny of the institute. A credible institute will always maintain a well-designed and functioning website that provides the A to Z of the courses, course content and all other related information. Established and well-managed institutes will have an excellent online presence. You may gather the most updated information of such institutes from various social media websites like Facebook, Instagram etc. They will have a genuine YouTube presence too. Go through the Google reviews of the institute and if necessary you may contact the reviewer and ask for his or her personal opinion too.
The essential prerequisites – The student should have a laptop/PC and a broadband internet connection. If not an expert he or she should possess the basic computer and internet knowledge. It might be a daunting task to learn digital marketing without these basic essential requirements. Having the knowledge about social media or owning a social media account and engaging in various social media activities will surely help. Some institutes might suggest mobile learning. But, if you are a serious learner and would like to understand the in-depth concepts of digital marketing, a PC or a laptop would come in handy.
Delivery mechanism – Attain a clear understanding of the delivery mechanism adopted or followed by the institute. Internet Leads Training is the first and the only institute in Kerala that offers Implementation training which includes practical and live training. ILT gives great emphasis for live training as it is what that transforms a novice to a digital marketing professional.
Placement – Many companies offer placement assistance or even placement guarantee to students after successful completion of the course. Companies and recruiters mainly look for the ability of the candidate to conduct a campaign rather than his/her theoretical knowledge. It is the ability to conduct and manage a campaign independently that really counts. Internet Leads Training has recently launched a job portal exclusively for digital marketing jobs. ILT has tie-ups with many companies and MNCs that require professionals with digital marketing expertise. This association helps ILT offer placement assistance to students after successful completion of the course. ILT students receive high priority in the recruitment process and the possibility of getting placed is very high.
Certification – Get to know about the certification offered post training. Apart from offering training ILT is clubbed with a digital marketing agency that offers full-fledged digital marketing services. Hence the students get the opportunity to conduct live projects of real clients. Students receive certification based on the assessment of this live project. Hence ILT certification is of great value for the students. Companies prefer those students who can independently conduct various campaigns like Facebook campaigns, Adwords campaigns, SEO etc. The digital marketing certification is issued solely by ILT apart from certifications issued by Google and Facebook.
Course fee – Do a research on the course fee offered by the institutes. Certain institutes try to sell their brand value with very high fees with no special learning benefits or tangible outcomes. Others play safe with very less fees. The latter institutes ask for very less simply because their course materials or content are vey less or just for name sake. Some of them only offer recorded materials which is freely available in plenty on Google or YouTube. ILT has a nominal fees structure and offers a comprehensive course content that covers all the required and most-in-demand topics.
Course duration - Have a precise understanding of the course duration. A student needs to attend a minimum of one-month practical training to emerge as a competent digital marketing professional. The one-month time frame is very essential to effectively conduct a Google campaign, generate Facebook leads and perform all other result-oriented digital campaigns. ILT courses provide overall hands on experience for the students.
Course trainer – The expertise, experience and credibility of the trainer is very important. Invest time to conduct a personal discussion with the trainer himself preferably in the institute. Many newly started institutes provide trainers. And these trainers have around 1 year experience in digital marketing which is grossly inadequate. A competent and experienced trainer should have a minimum of 5 years experience in conducting various digital campaigns. He or she should be well-versed in planning and executing a digital strategy. An inexperienced trainer may teach you about various tools and their functioning which is nowhere near executing a digital strategy. Ask the trainer about his qualification, background and the most relevant industry experience. You have every right to ask this!! A digital marketing training session that revolves around theory alone is just a waste of time.
Course content – Ask for the entire and detailed course content. Have a clear idea about the course content to be covered in the training. For example – If you would like to get training in Google Adwords – Google Adwords involves various subtopics like Search Remarketing, Keyword match options, tools involved, conversion tracking, negative keyword and many others. The institutes have the responsibility to explain the course content to the students in detail and the failure to do so hint inadequacy.
System - Check if the institute provides an effective and functioning learning management system that contains video tutorials and other classroom contents so that the student can clear the future doubts regarding the particular subject.
Demo class - Ask for a demo class. All credible and established institutes offer a demo class. Attending a demo class will help the students gain an understanding of the trainer, his teaching methods, standards, proficiency in the subject and after all the value for your hard-earned money.

Invest your money in digital marketing training only after conducting the above-mentioned steps. Click on Internet Leads Training to know more about Internet Leads Training institute and the coursed offered.

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50 Comments

Zeon Academy

19 November 2024

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Elsa Rose Biju

19 November 2024

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Elsa Rose Biju

19 November 2024

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19 November 2024

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19 November 2024

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