Google Analytics Training

Google Analytics training in a nutshell

  • Live projects
  • Covers both Intermediate and advanced Analytics concepts
  • Qualified & Experienced trainers
  • Understanding of Google Analytics & its functionality
  • Study on customer behaviour
  • Practical approach to Google Analytics tools
  • Report & Data Analysis
  • Google Analytics Certification

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  • Duration of Google Analytics training program is 5 hrs.

  • Google Analytics training program is scheduled in Group and One to one batches. Based on the requirement of the student, one can opt for either One to one or group batch.

    The course fee for One to one (Individual) batch is Rs 5000

    The course fee for Group batch is Rs 2500


The training program helps student focus on the monitoring aspects of a campaign. The student gets hands on training experience on tracking the performance of the campaign, website performance, customer interaction, time spent on website etc. ILT training equips the student to use various Google Analytics tools for tracking purposes


      • Introduction to Google Analytics
      • How Google analytics works
      • Google analytics account structure
      • Understanding Google analytics insights
      • Understanding cookie tracking
      • How to set up analytics account
      • How to add analytics code in website
      • How to setup goals
      • Understanding different types of goals
      • Understanding bounce & bounce rate
      • How to reduce bounce rate
      • How to set up funnels in goals
      • Importance of funnels
      • How to integrate adwords and analytics account
      • Benefits of integrating adwords& analytics
      • Measuring performance of marketing campaigns via Google analytics
      • What is link tagging
      • How to set up filters & segments
      • How to view customized reports
      • Monitoring traffic sources
      • Monitoring traffic behavior

Suitable For


Google Analytics training program is beneficial for those individuals who would like to pursue career in Google Analytics management. However the candidate should have good analytics and computational skills as the subject deals with the same. The training program is ideal for:

  • Website owners
  • Students
  • College pass-outs
  • Business owners
  • CEOs
  • Marketing professionals
  • Post graduation candidates
  • Web Developers
  • E-commerce professionals & enthusiasts

Course Benifits

1. After successful completion of Google Analytics training program the student shall be proficient enough to monitor the performance of the website and do the necessary tweaks for a better ROI.

2. In-depth understanding of various analytics tools and their functionality

3. Plan, organise and analyse data for better traffic.

4. Track the performance of various internet channels and do the necessary tweaks

5. Make website more user friendly based on gathered user data and interaction


  • Does the candidate need prior experience in Digital marketing to purse Google Analytics training?

    No, prior experience is not needed to pursue Google Analytics training program. But basic understanding of internet is a must and analytical and computational skills are required.

  • Are trainers Google Analytics certified and have industry experience?

    Yes, the trainers are Google Analytics certified and do have industry experience.

  • Do you provide study materials?

    Yes, we do provide dedicated study materials (hard copy) for reference.

  • Do you provide Google Analytics certification?

    Yes, after successful completion of the course, the student gets certified with Google Analytics Certification.

Meet Our Trainers

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    Jitto Jose

    Qualification : Google Adwords & Analytics Certified Professional,
    Experience : 15 Years Experience


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    Jimmy, Kochi

    Email:, Mobile – 9847241157

    I was sent to Mumbai by my employer for the purpose of acquiring digital marketing skills. I attended the training program in Mumbai but was not at all happy or satisfied with the same. Meanwhile, I decided to look for a better option and that’s how ILT caught my attention. I took the one month digital marketing training program from ILT and it was completely live sessions. I could learn even the most advanced digital marketing techniques with ease which did not happen in my previous training. Thanks ILT – I am a competent digital marketing professional right now.

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    Joseph Antony - Kochi/Madurai

    Email:, Mobile – +91 9846127273

    Having around 15 years of experience in travel industry, I was quite aware of the scope of online marketing in travel sector. I was determined to get to know more about digital marketing and its intricacies and therefore decided to join a reputed digital marketing training institute. Many of my friends recommended ILT based in Kochi. Very soon, I met Mr. Jitto Jose – the CEO of ILT and came to know that he had around 12 years experience in digital marketing and was both Google Analytics and Google Adwords certified professional!! Without giving a second thought, I joined ILT and within a

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    Ashish Kumar, Cochin

    Mobile – 9496301584

    After completing my MBA, I worked as a marketing person. But as things changed when generic marketing became less effective, I was forced to know more about the digital side. To learn it, I joined for an ILT course. Now, I’m an expert in digital marketing, and I’m ahead the competition. Thanks to ILT.

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