Google Ads/PPC (Pay per Click)

Want to become a certified PPC expert?

  • Live projects
  • Covers both Intermediate and advanced Adwords concepts
  • PPC campaign Management
  • Adwords Editor
  • Quality score & PPC optimization
  • Reporting & Google Analytics for PPC
  • Qualified & Experienced trainers
  • Google Adwords Certification

Enquire Now



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  • Duration of Google Adwords/PPC training program is 20 hrs.

  • Course Fee Google Adwords/PPC training program is scheduled in Group and One to one batches. Based on the requirement of the student, one can opt for either One to one or group batch.

    The course fee for One to one (Individual) batch is Rs 20000

    The course fee for Group batch is Rs 10000


The training equips the student to organise target oriented campaigns to obtain maximum results. The student gets hands on training experience about Adwords Editor, Quality score and PPC Management. The training instils confidence in students to plan and execute PPC campaign in the most productive and efficient manner


    Google AdWords Overview

      • Introduction to Google Adwords & PPC advertising
      • Setting up Google Adwords account
      • Understanding Adwords account structure


    Understanding Adwords Algorithm

      • How does Adwords rank ads quality score
      • Why quality score is important
      • CTR
      • Understanding bids


    Creating Search Campaigns

      • Types of Search Campaigns - Standard, All features, dynamic search & product listing
      • Creating our 1st search campaign
      • Doing campaign level setting
      • location targeting
      • bidding strategy
      • Advanced level bid strategies
      • ad-extensions
      • Creating adgroups


    Understanding types of keywords Broad, Phrase, exact


    Tracking Performance/Conversion

      • conversion tracking
      • Adding tracking code in your website
      • Checking conversion stats


    Optimizing Search Campaigns

      • Optimizing campaign via adgroups
      • How to increase CTR
      • How to increase quality score
      • negative keywords
      • Evaluating campaign stats
      • Optimizing with conversion report
      • Optimizing with keywords
      • Analyzing your competitors performance


    Creating Display Campaign

      • Types of display campaigns All features, Mobile app, Remarketing, Engagement
      • Creating 1st display campaign
      • Difference in search & display campaign settings
      • Understanding CPM bid strategy
      • Advance settings Ad-scheduling, Ad-delivery
      • Understanding ads placement
      • Display planner tool
      • Creating banner


    Optimizing Display Campaign



      • What is remarketing?
      • Setting up remarketing campaign
      • Creating Remarketing lists

Suitable For


The Google Adwords training program is beneficial for those individuals who would like to pursue career in Google Adwords/ PPC management. However the scope of this training program is not restricted to career oriented individuals. It perfectly suits for many others

  • Website owners
  • Students
  • College pass-outs
  • Business owners
  • CEOs
  • Work from home individuals
  • Marketing professionals
  • Post graduation candidates
  • Web Developers
  • E-commerce professionals & enthusiasts
  • Start up professionals who need quick online reach
  • PPC trainees or experts

Course Benifits

After successful completion of Google Adwords training program the student shall be fully capable and confident enough to organise and implement PPC campaigns in the most feasible manner.

1. Prepare adcopies related to a product or service.

2. Monitor the performance of a campaign

3. Prepare PPC reports

4. In- depth understanding of PPC concepts

5. Organise keyword research in a very professional manner

6. Optimize campaigns with best practices

7. Google Adwords Certification


  • Does the student need any prior experience?

    No, only the basic understanding of computer and internet.

  • Minimum educational qualification to pursue Foundation course?

    The minimum education qualification is 12th pass.

  • The need for pursuing the foundation course?

    The foundation course to digital marketing is the gateway to digital marketing and the purpose of this course is to educate a layman about the very basics of digital marketing.

Meet Our Trainers

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    Jitto Jose

    Qualification : Google Adwords & Analytics Certified Professional,
    Experience : 15 Years Experience


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    Jimmy, Kochi

    Email:, Mobile – 9847241157

    I was sent to Mumbai by my employer for the purpose of acquiring digital marketing skills. I attended the training program in Mumbai but was not at all happy or satisfied with the same. Meanwhile, I decided to look for a better option and that’s how ILT caught my attention. I took the one month digital marketing training program from ILT and it was completely live sessions. I could learn even the most advanced digital marketing techniques with ease which did not happen in my previous training. Thanks ILT – I am a competent digital marketing professional right now.

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    Joseph Antony - Kochi/Madurai

    Email:, Mobile – +91 9846127273

    Having around 15 years of experience in travel industry, I was quite aware of the scope of online marketing in travel sector. I was determined to get to know more about digital marketing and its intricacies and therefore decided to join a reputed digital marketing training institute. Many of my friends recommended ILT based in Kochi. Very soon, I met Mr. Jitto Jose – the CEO of ILT and came to know that he had around 12 years experience in digital marketing and was both Google Analytics and Google Adwords certified professional!! Without giving a second thought, I joined ILT and within a

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    Ashish Kumar, Cochin

    Mobile – 9496301584

    After completing my MBA, I worked as a marketing person. But as things changed when generic marketing became less effective, I was forced to know more about the digital side. To learn it, I joined for an ILT course. Now, I’m an expert in digital marketing, and I’m ahead the competition. Thanks to ILT.

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