Digital Marketing Training Online Cochin (Kochi), Kerala

04 November 2020

Online Digital Marketing Training in Kerala

Even now traditional marketing is employed in certain specific market domains digital marketing is evidently gaining immense popularity due to its cost-effectiveness. Digital marketing is the marketing technique that makes use of various digital channels like emails, social media, website, content etc to sell various products and services. However traditional marketing is the conventional form of marketing that revolves around offline advertising methods such as print, radio, newspaper, TV etc. In this article we shall go through the reasons why digital marketing is more result-oriented than traditional marketing. Later we shall go to Online Digital Marketing Training in Kerala offered by Internet Leads Training.

Why digital marketing has an edge over traditional marketing?

Cost effective – One of the primary reasons marketers go for digital marketing is that it is cost effective compared to traditional marketing. For example, the news published on a newspaper is most relevant only on the date of publishing. If the marketer needs to publish the same content on a different date, he needs to republish the same on that particular date. And hence it is a costly affair, whereas, digital content once published remains on the digital platform irrespective of time or place. If needed, the marketer can share the same content again without further investment. You may update a digital ad with relevant changes and this is not possible in the case of traditional ads. A typical example is an advertisement that deals with a “Discount sale” offer.

Aids in customer communication – Digital content can gather useful customer behaviour aspects and promote customer interaction which is not possible in the case of traditional platforms. Customer feedback is an integral aspect of marketing.

Reach target audience – A social media ad can be advertised to a particular group of target audience. And this targeting can be done based on a variety of factors like age, sex, country etc. On the other hand a traditional banner is open for a wide range of customers. Your target audience may or may not see the banner.

Campaign tracking – Digital marketing enables marketer the advantage of tracking the progress of the campaign. If the marketer finds the campaign not bringing the desired results, he is allowed to discontinue the same based on the performance data. The marketer can even boost the campaign if he finds it lucrative. This is not in the case of traditional marketing.

Hence there is always an uncertainty factor lingering over the ROI of traditional ads.

Internet Leads Training offers Online Digital Marketing Training in Kerala that comprises of the following courses:

The above-mentioned training programs are delivered via online and one-to-one modes to students, professionals and business owners.

The training programs are conducted by the eminent and experienced digital marketing trainer in Kochi – Jitto Jose. For course timings and content, please visit the official website of Internet Leads Training.

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50 Comments

Zeon Academy

19 November 2024

This is a remarkable piece of work—thank you for the effort and thoughtfulness that went into creating it! Just visit our website for similar contents.

Elsa Rose Biju

19 November 2024

Zeon Academy stands as Kerala's leading digital marketing institute, shaping aspiring marketers into industry-ready professionals. With an advanced curriculum, expert trainers, and hands-on training, Zeon ensures students gain mastery over essential digital marketing skills such as SEO, PPC, social media management, and more. Zeon's emphasis on practical learning, paired with live projects and industry collaborations, has earned it the reputation of being the best in the state. Whether you're a fresher or a professional looking to upskill, Zeon Academy is your gateway to excelling in the dynamic digital marketing landscape.

Elsa Rose Biju

19 November 2024

zeon academy

19 November 2024

zeon academy

19 November 2024

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Online Digital Marketing Training in Kerala

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Zeon Academy

Elsa Rose Biju

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zeon academy

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