Course In Take : September

Duration : 1 Year

University of Kent

Medway, UK
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The University of Kent has a dedicated Business School named Kent Business School. The Kent Business School offers an MSc Postgraduate course in Digital Marketing and Analytics at their Medway campus. The course equips the students to understand customers through digital analytics and data mining. The students become qualified to apply what they have learnt in practical real-world digital campaigns. The course covers aspects like digital design and social media.


The Kent Business School has earned the AACSB accreditation. The Digital Marketing and Analytics MSc course offered is accredited by the Chartered Institute of Marketing.

core modules

The course comprises of a total of 180 credits. The course modules are shared below :

The Digital Consumer
Principles of Digital and Social Media Marketing
Emerging IT Trends for Digital Marketing
Digital Marketing Strategy and Planning
Professional Skills and Employability Development
Web Marketing and Analytics
Social Media Analytics
Digital Marketing Data Mining and Analytics
Digital Marketing Research
Digital and Social Media Design
Digital Marketing Report
  • A UK undergraduate degree in a relevant domain or equivalent degree
  • 2
  • Work experience will be an added advantage
  • 3
  • Proficiency in English language (IELTS 6.5)
    The course fee of the Digital Marketing and Analytics MSc course offered by the Kent Business School is shared below :
    £ 11,000 (for UK students) , £ 15,400 (for EU students) , £ 20,500 (For International students)


    Mode of Study Full-time
    Course Intake September
    Start date September 2021
    Duration 1 year

    Placement Assistance

    The placement is generally self-sought. However, the Kent Business School provides placement assistance and support to students who seek it.


    The applicants may apply for the Kent Business School Digital Marketing and Analytics MSc course online via the official website of the university.

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