Course In Take :January and September 2021

Duration : 1 Year

University of Glasgow

Glasgow, Scotland, UK
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Overview

The University of Glasgow is the 4th oldest university in the UK. The University provides a Postgraduate program in International Strategic Marketing. The program name is MSc in International Strategic Marketing. The program aims to impart the students the importance of International Strategic Marketing, its chances and prerequisites in a changing, connected world. The course promises better understanding of analytical skills required to figure out the intricacies in marketing. Upon completion of the course the student will be in a position to make accurate and practical assessments in connection with devising marketing strategy.

ACCREDITATION

The University of Glasgow comes in the list of top 30 universities in the UK in terms of ranking and is reputed. MSc in International Strategic Marketing Postgraduate course has acquired the QS rankings. The University is triple accredited by international accrediting agencies like AMBA, AACSB and EQUIS.

core modules

The Core modules of the course are listed below.

Global Consumer Behaviour
International Services Marketing
Managing across Cultures and Comparative Management
Marketing Research
Global Business Environment
Global Perspective in Marketing Ethics
International Strategic Management
Marketing Communications Strategies and Tactics
Strategic Marketing Management
Digital Marketing Strategy (Specialist)
International Brand Management
ADMISSION REQUIREMENTS
1
  • A basic Honours degree or non UK degree in Business and Management subjects.
    • 2
  • Proficiency in English language (IELTS 6.5)
    • COURSE FEE
    The course fee for the International Strategic Marketing course offered by the University of Glasgow is £ 13050 (for UK students).
    COURSE FEE
    £ 23000 (for International and EU students) The university also provides various funding provisions for the students.

    OTHER INFORMATION

    Mode of Study Full Time
    Course Intake January and September 2021
    Start date September
    Duration 1 year

    Placement Assistance

    The University has a Careers and Employability team to help and support the students in connection with placement.

    HOW TO APPLY

    You may apply for the University of Glasgow International Strategic Marketing Postgraduate program online via the official website of the university.

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