Google Adwords or PPC campaign through iBOT Solutions
Google AdWords is a service developed by Google to promote marketing related activities associated with Google and its search partners. With the help of Google AdWords, one can market or sell any commodity or product through Google’s search engine. Google AdWords service is also known as paid ads service. Paid ads are also possible through other search engines like Yahoo and Bing. Before starting up an online marketing campaign, one must be aware of the outcome of the same or its purpose. He or she should have a clear understanding about its intent. One can start a campaign, just to aid for branding of a particular product. Others can aim to make more business. And for some others, online campaigns are intended only to pull in visitors or get enquiries. PPC or pay per click is another name designated for Google AdWords.
Social marketing media like Facebook is one of the best means of online campaigning for branding purposes. Or else, one can also make use of the Google display network. When it comes to lead generation or for gathering enquiries, making use of the Google, Yahoo or Bing “search ads” option will be of great worth. Therefore, online marketing strategy should be planned according to the purpose or goal of that particular campaign.
Significance of Google AdWords
- One of the greatest advantages of Google AdWords is that it ensures guaranteed visitors from the target audience to the client. The client need not worry about gathering visitors once it has started campaigning with the help of Google AdWords. If anyone who has got sufficient budget to put up an ad online, Google is the most ideal platform to invest in.
- There are nowadays a lot of online marketing enterprises or websites like “Manorama Online” or “OLX”. But when compared to these marketing strategies Google is more effective and it stands apart from others. This is because of the fact that these websites or enterprises reach the visitors in the form of Google Ads.
If you would like to initiate a serious marketing campaign online, invest on paid ads instead of Search Engine Optimization.
Why iBOT for AdWords campaign?
iBOT Solutions is a well recognized and acclaimed internet marketing company based in Kochi, Kerala. To add on to its reputation, it is Kerala’s first “Google partner” company officially declared by Google. The founder of IBOT solutions, Jitto Jose is an SEO and PPC professional who is been into the digital internet marketing scene for 11 years. Here are the reasons why iBOT is a pioneer in digital internet marketing.
• iBot is the biggest contributor of Google ads in Kerala. Till now, iBOT has contributed a whooping 3 crores worth Google ads and still counting.
• The company has successfully served 10 years in the digital marketing industry.
• iBOT is supported and driven by a crew of well qualified and experienced creative team which takes part in the design of high quality landing pages.
• The company guarantees maximum return of investment to the clients by providing cost per click at reduced rates, improved quality score and bringing in clicks that are more relevant.
• Provides improved quality enquiry from target locations.
• iBOT considers the process of Ads creation very crucial when it comes to PPC ads. This will add to the relevancy and credibility of the ad and hence improves the business outcome.
• iBOT has gathered maximum number of “likes” in social media platforms like Facebook, which further adds to its acceptance and reliability.
Benefits of PPC (pay per click)
PPC is very effective and spot-on when it comes to quick and cost effective online marketing strategies. It offers customization too. Here are the benefits associated with the same.
• The ad gets listed on the first page, immediately after the user performs a keyword related search.
• More leads and business in a very less time.
• Will be able to gather target customers very effectively.
• Customization in the sense, the PPC expenses can be controlled on a daily basis.
• Only clicks involve payments. If someone is happy with just viewing the add, there is no payment required.
• Again customization is possible by controlling the ad settings like regionalizing, localizing etc.
• Ideal for temporary or short-term marketing strategies.