Digital marketing In-depth

Kick-start your career in digital marketing!

  • Hands on training experience.
  • Live projects.
  • Interactive and practical approach.
  • Meticulously designed syllabus.
  • Complete digital marketing theory and practical.
  • Placement assistance.
  • Industry experts as trainers.
  • Google Adwords& Analytics Certification.

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  • The duration of In-depth training program in Digital marketing is 50 hours.

  • In-depth training program in Digital marketing is scheduled in Group and One to One batches. Based on the requirement of the student, one can opt for either One to one or group batch.

    The course fee for One to one (Individual) batch is Rs50000

    The course fee for Group batch is Rs20000

Overview

Digital marketing is the marketing technique that makes use of various online channels to sell or promote a product or service. The online channels comprise of email, social media, blogs, online videos, etc that serve the purpose of promotion or sales.

Digital marketing In-depth is the complete training program to evolve or mould a student in to a capable digital marketing professional. The course syllabus for this extensive program is prepared and designed after years of experience in the field of both digital marketing training and practical consultancy.

Implementing a digital marketing strategy is one of the most vital challenges or responsibilities of a digital marketing professional. To come up with the most feasible plan requires in-depth knowledge and experience in digital marketing. Practical experience in implementing a campaign is the greatest strength of a successful digital marketing professional.

And ILT’s digital marketing In-depth training program focuses on this practical work experience devoting 80% of the course content on practical learning.

Syllubus

    Digital Marketing Introduction & Blogging.

      • Introduction to blogging & its benefits.
      • Creation of blog either with WordPress or Blogger .
      • Deciding on blog layout design with ready templates.
      • Creating & posting of blog articles. Basic on-page optimized page.

     

    Search Engine Optimization (SEO)

      • Intro of Search Engine, Functions & Features
      • Types of Search Engine
      • Website & Competitor Analysis
      • Black Hat/White Hat/Grey Hat SEO
      • Keyword Research & Implementation
      • SEO Website Design & Architecture
      • SEO On-Page Optimization
    1. Meta Tags
    2. Content Optimization
    3. Site Map HTML & XML
    4. Webmaster tool integration & monitoring
    5. Uses of Robots.txt file
      • SEO Off-Page Optimization
    1. Link Building
    2. Difference Follow & No-follow
    3. Back Link Analysis
    4. RSS Syndication
    5. Link Building Tools
      • SEO Google Webmaster Learning & Practicing
      • Google Local Listing Optimization
      • Mobile SEO
      • Social Media for SEO

     

    Google Adwords (PPC)

      • Defining the Client’s budget, Goals & Targets
      • Campaign Structuring
      • Keyword Research
      • Keyword Match Type
      • AdCopy Creation
      • AdWords Editor
      • AdWords Account Set-up
      • Campaign Settings for Search & Display Network
      • Display Network Campaign Set-up
      • Ad Extensions
      • PPC remarketing
      • PPC optimization Techniques
      • My Client Center (MCC) set-up
      • Video Ads
      • Dynamic Search Ads
      • Google AdWords Certification Exam

     

    Web Analytics

      • Introduction to Google Analytics
      • Understanding Google analytics account structure
      • Understanding Google analytics insights
      • How Google analytics works
      • How to set up analytics account
      • Understanding goals and conversions
      • How to integrate adwords and analytics account
      • Monitoring traffic sources
      • Monitoring traffic behavior

     

    Social Media Marketing

      • Social Media Branding, Engagement & Management
      • Facebook, Twitter & LinkedIn Branding strategy
      • Facebook Advertising
      • LinkedIn Advertising
      • Twitter Advertising
      • Social Media Analytical Insights, Analysis & Reports

Suitable For

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The In-depth digital marketing training is the best training program for anyone who would like to pursue career in digital marketing or manage his own marketing project. The course serves as a step by step process perfectly tailored to transform an ordinary individual to a digital marketing professional. The In-depth program is suitable for

  • Students
  • College pass-outs
  • Business owners
  • CEOs
  • Housewives
  • Work from home individuals
  • For anyone who would like to pursue career in digital marketing
  • Marketing professionals
  • Sales Executives
  • Sales Head
  • Ecommerce enthusiasts and professionals
  • SEO executives

Course Benifits

Digital marketing In-depth training program is very essential or a must for any individual who would like to pursue a digital marketing career. The In-depth program covers both the theoretical and practical aspects of digital marketing and it delivers live training experience in connection with campaigns, which is very beneficial as far as a digital marketing student is concerned.

Other benefits

1. The student shall be confident enough to take up a campaign and implement the same in a professional manner

2. Precise understanding of various channels and their roles.

3. Set up, manage, and come up with effective strategies for your marketing team.

4. Come out with KPIs to determine the success of a campaign

5. Ideal for TL roles, project Manager roles

FAQ

  • Is there a certification?

    Yes, there are Google AdWords and Google Analytics certifications after successful completion of the course.

  • Is there any minimum qualification to pursue the program?

    12th pass is the minimum qualification.A staunch desire for learning is the only prerequisite.

  • Are digital marketing professionals really in demand?

    The lifestyle of a typical smartphone user can be tracked from his online activities like online transactions, social media interactions, online search etc. And digital marketing professionals are the ones who constantly monitor and analyse these activities. The “digital marketing” wave has captured diverse markets at a very fast pace with the proliferation of internet to semi-urban and even rural regions. Opportunities in digital marketing are unlimited, both in the case of a business establishment or an individual.

  • Is training available in online mode?

    Yes, In-depth digital marketing training is available via online mode.

Meet Our Trainers

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    Jitto Jose

    Qualification : Google Adwords & Analytics Certified Professional,
    Experience : 15 Years Experience

Testimonials

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    Jimmy, Kochi

    Email: jimmytom007@gmail.com, Mobile – 9847241157

    I was sent to Mumbai by my employer for the purpose of acquiring digital marketing skills. I attended the training program in Mumbai but was not at all happy or satisfied with the same. Meanwhile, I decided to look for a better option and that’s how ILT caught my attention. I took the one month digital marketing training program from ILT and it was completely live sessions. I could learn even the most advanced digital marketing techniques with ease which did not happen in my previous training. Thanks ILT – I am a competent digital marketing professional right now.

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    Joseph Antony - Kochi/Madurai

    Email: joeanth@gmail.com, Mobile – +91 9846127273

    Having around 15 years of experience in travel industry, I was quite aware of the scope of online marketing in travel sector. I was determined to get to know more about digital marketing and its intricacies and therefore decided to join a reputed digital marketing training institute. Many of my friends recommended ILT based in Kochi. Very soon, I met Mr. Jitto Jose – the CEO of ILT and came to know that he had around 12 years experience in digital marketing and was both Google Analytics and Google Adwords certified professional!! Without giving a second thought, I joined ILT and within a

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    Ashish Kumar, Cochin

    Mobile – 9496301584

    After completing my MBA, I worked as a marketing person. But as things changed when generic marketing became less effective, I was forced to know more about the digital side. To learn it, I joined for an ILT course. Now, I’m an expert in digital marketing, and I’m ahead the competition. Thanks to ILT.

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